About Amoy and Our Minimalist Art Jewelry Designs

Sep 20, 2023

Amoy was spun out from our sister Chinese brand, Dongchang, which has been operating in mainland China since 2012.

Husband-wife founders Sol and Wen originally met at the Guangzhou Academy of Fine Arts, one of China's finest institutes of design and art.

Wen obtained a masters in jewelry design in France, and focuses on jewelry design while Sol handles, well, everything else.

The couple eschewed a typical wedding and instead pooled their savings to establish their first store in Shenzhen in 2012. Today, they run a small boutique store in Shenzhen's Nantou Ancient City and are exploring plans to expand to the modern metropolis of Shanghai.

Amoy, which is the Portuguese transliteration of the beautiful coastal city of Xiamen, was launched in 2023 to adapt Sol's and Wen's minimalist jewelry designs for a global audience.

Where We Draw Our Inspiration From

We are very much artists first.

We conceptualize each and every collection with a few simple sketches on paper, later breathing life into them in the form of art gallery designs.

Only afterwards do we mold them into exquisite jewelry designs for our customers.

Below, you can see a few gallery sketches from our Feline collection, which we later turned into our series of cat-themed jewelry.

And below is an example of our Sketch collection, which celebrates the beauty of the female body.

With other collections, we fuse historical Chinese elements with modern abstract art concepts to craft distinctly unique designs for a 21st century audience.

Below, we take inspiration from golden Buddha heads and created molded silver and gold vermeil necklaces and earrings, forming our Red Dust collection.